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Our Values

Our main asset—our reputation—is not a result of luck, but a result of the values that lead our words and actions:

  • Ethics

  • Entrepreneurship

  • Expertise

  • Empathy

  • Excellence as a habit

But don’t take our word for it—contact us for a free, no obligation demo training.​



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With master’s degrees in business and in intercultural relations and a PhD in Business Ethics, Dr. Sofia Santiago has made her mission to empower individuals to co-create and sustain work environments where high-performance, consideration, respect,  and doing‑the-right-thing are the norm.

For more than 20 years, Sofia has been leading teams of instructional designers, project managers, instructors, graphic designers, experts in gamification, writers and coaches (in Mexico City first and later in the U.S.), with an exemplary record of delivering top-notch instructional products and services always on time, within budget, and within or exceeding client’s expectations. Always is not a word that’s said lightly, but in this case, it is the right word—always.

Over the years, Sofia has built a reputation such that clients know that when they need help developing tailored products that will WOW! learners, the one to call is Sofia. She will assemble a team of creative, enthusiastic and brilliant professionals who will do what no one else does (from role playing fun characters to bringing storytelling to live, to playing with music, to using props to create energetic learning experiences).

Sofia’s team will apply the latest research in appreciative inquiry, instructional design, brain science, visual communication, adult learning theory, behavioral economics, team coaching and much more to create truly unique, engaging, effective and FUN, memorable learning and development journeys.

Dr. Sofia Santiago is known as a speaker and trainer for her engaging and dynamic style; Sofia is an expert in virtual instruction who has devised proprietary methodologies to increase the speed and efficiency of instructional creation teams.

Over the past 15 years, Sofia has specialized in delivering relevant and engaging workshops (face-to-face or virtually) in the areas of leadership development, communication, conflict management/negotiation, D&I (Diversity, Equity and Inclusion), harassment and emotional intelligence skills.

After completing graduate studies in business, instructional design, and intercultural relations, and just to liven things up a bit, Sofia became a professor of Economics, a Certified Gamification Professional, a Prosci-Certified Change Management Professional, and a PMI-Certified Project Management Professional (PMP). She is currently working on her certification as an Executive Coach by the International Coaching Federation and as an Improv Theatre Performer. And you got it . . . she doesn't sleep much.  But she does find time to relax, which usually means curling up on the couch with a business book and a big chocolate bar because, hey, a woman has needs.

Sofia currently lives in Plano, Texas with a dumb dog she calls "Dumb Dog,” but whose real name is Kevin.

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Difficult Conversations

Just for Women:
Kill the Anxiety, Get What You Want


Finalist, Reader's Favorite International Book Award Contest

From the very first chapter, readers will know that they have stumbled onto something valuable.” 

Publisher’s Weekly 5-Star Review

An excellent tool to help anyone understand the factors that affect effective communication . . . [it is] a book for every woman, but it is also a book that men need to read.” 

—Reader’s Favorite 5-Star Review

Think In Color:

‘Cause Black and White Is Cool in Everything but Thinking

Think in Color is one of the most enjoyable and enlightening books on personal growth I have ever read . . . The most extraordinary thing is that she conveys powerful messages despite writing in a hilarious way.”

Santiago's witty tone and comments entertain and delight from beginning to end, making reading a joy while leaving you with much food for thought. I thoroughly enjoyed reading this book, and this is a must-read for anyone in leadership or management roles."

—Reader’s Favorite 5-Star Reviews

Drop the Bad!

Ignite Your Way to Success



Drop the Bad! contains powerful, life-changing lessons that are useful in creating healthy relationships, dealing with personal issues, and handling work-related matters . . .This short yet very empowering book is perfect for readers who want to improve and become a better version of themselves . . . a simple yet very effective book that gives practical advice to readers that will work very well in the real world.”

—Reader’s Favorite 5-Star Review

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